As UX Research and Strategy at All Turtles, Susan collaborates with early-stage AI product teams to to build great user experiences.

Prior to joining All Turtles, Susan spent 18 years at Nielsen Norman Group. She was their first user experience specialist, and there she engaged with companies in many industries — multinationals, government, open source, and early startups — on website and mobile-device usability, interaction design, and information architecture.

Susan’s early professional experience included working on the first websites at Silicon Graphics in 1995, then moving on to Sun Microsystems as an interaction design engineer on the Solaris team in 1997.

Susan Farrell is a member of User Experience Professionals Association (UXPA) and ACM Computer Human Interaction (CHI). She also serves on the Advisory Council for the UTEST community.